October 23, 2026 Jo Builds 6 min read

How to write the email you've been avoiding

Hand-colored engraving of a Heliconia butterfly, Drury 1837

An email you keep putting off is stuck on a decision, not on wording. That is why extra drafting does nothing for it, and why mine take about four minutes to write once the decision finally turns up.

I have opened the same blank reply on four separate mornings and closed it four times. My vocabulary was identical on morning four. Something else was missing.

Why the avoided email stays avoided

You avoid an email when sending it would commit you to something you have not settled, or make public something you would rather keep quiet for one more day.

The list of these is short and unglamorous:

None of those is a vocabulary problem. The words turn up the moment the decision does, which is the whole reason a message can sit for days and then take four minutes.

The usual advice is to break the task into small steps and let momentum do the rest. For this particular task I think that advice is wasted motion, because there is no smaller step hiding inside a message you are refusing to decide. Make the call first. The email is downstream of it.

Write the sentence you do not want to write

Start with the one sentence you are dreading, on its own, before any greeting or setup.

Greetings are where avoidance likes to live. You can spend twenty minutes tuning "Hi Sam, hope the week is treating you well" and stand up feeling like you did work, when what you did was decorate the doorway of a house you refuse to enter.

So open a blank note and write the line that would make you wince if someone read it aloud. "We are not going to make the date." "I can't take this on." "I got the number wrong, and the report went out with it."

Two things happen. The email is now mostly built, because everything else is scaffolding around that sentence. And the sentence turns out to be smaller on the page than it was in your head.

Twelve words. That is what you have been hauling around since Tuesday.

Send the state, not the resolution

Most avoided emails are waiting on a certainty that is not coming, and the current state is a perfectly good thing to send instead.

My own delays nearly always have the same shape. I want to send the finished version, the one with the fix in it, so I wait for the fix. While I wait, the other person gets silence, and silence is the worst available version of every outcome.

What you actually owe is smaller: what is true right now, what you are doing about it, and when they will hear from you next. Three clauses. A message built from them is honest even while everything in it is still unresolved.

"Here is where this stands, here is what I am doing about it, you will have a firm date from me by Thursday." I have never had that message go badly. People get angry at silence, because silence hands them the job of imagining what you are not saying, and imagination is not kind at four in the afternoon.

Give it a clock and a floor

Put a timer on the writing and set the standard at clear and true, rather than at good.

Twelve minutes, one sitting, no other tabs. The exact number matters less than having one, because an avoided email will expand to fill any amount of time you give it, and the extra time gets spent on softening rather than on saying.

The floor is low on purpose: the facts are right, and it sounds like a person wrote it. Elegance is for things people read twice by choice. Nobody is going to reread your note about a slipped deadline for the prose.

What comes out at the end of twelve minutes usually carries the flinch with it. Mine arrive with two apologies stacked at the top and a hedge attached to the date I just committed to, all of it typed on instinct while I was busy being brave about the main sentence. Taking the Direct rewrite from Unvent strips the padding without touching the thing I finally decided to say.

Then you meet the second problem, the one where a finished message sits in drafts collecting rereads. That one has its own rails, and they are mostly about counting.

What the waiting is charging you

The heaviest cost of an avoided email is the attention it eats while it sits there, and you pay that rate every day whether or not you touch it.

An open message runs as a background process. It shows up in the gap before sleep, and in the middle of work it has nothing to do with. Twelve minutes of writing would close it. Instead you pay a daily fee to keep it open, and you pay in the currency you have least of.

There is a compounding cost too. Each extra day makes the email harder to write, because the delay becomes a second thing the email now has to handle. The message grows an apology for its own lateness, and drafting that apology makes it later still.

Past a week, the note stops being about the original thing at all and turns into a message about why you did not write sooner. Do not let it get there. If it already has, one line covers it: "This should have gone out sooner, so here is where things stand." Then write the rest as if it were day one, because to the reader it mostly is.

If it still will not move

When the email refuses to start, shrink it until the size feels embarrassing, then send that version.

The embarrassment is the useful signal here. A message that feels too small to send is usually one the reader will find completely normal, because they have not been living inside it for six days.

Here is the part that took me longest to believe: the reply almost never matches the buildup. You brace for a fight and get "ok, thanks for flagging, keep me posted" from somebody who had already half guessed. That flat little reply is worth collecting. Enough of them and the next avoided email gets started faster, which is the only training that has ever worked on me.

Stop carrying the one you dread

Unvent rewrites what you are typing, in place, in the tone you choose, so the message you have been carrying leaves your hands sounding like you on a steady day. Decide the thing, type it rough, send the version you meant.

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Jo Builds makes Unvent, a Chrome extension that rewrites whatever you are typing, in place, in the tone you pick. More on the about page.